If you say the words, “eco-fashion” to somebody, they will occasionally look a bit blank, but usually their nose will screw up slightly as they think of brown hemp trousers and hippy-drippy (not to be confused with ethnic chic) cheesecloth blouses. Shapeless, dull, and worst of all, completely unstylish.
Good news, environmentally friendly fashion addicts - there are now several websites dedicated to highly stylish, ethically made garments, and if you look around the high street, you’ll find many chains are also starting to produce more “green” clothes. Topshop now stock an entire Fair Trade range, while New Look have been producing goods made from organic cotton for some time now (I actually own two of their organic t-shirts, which are incredibly good quality).
To prove to you that high fashion doesn’t come at a high price to the earth, I’ve put together my favourite eco-clothing brands and the pieces they’re currently offering. What could be better than helping the environment by simply buying new clothes? Credit cards at the ready ladies….
CIEL
Ciel is a well established environmentally friendly label, stocked in designer boutiques both in the UK and overseas. A firm favourite amongst the celebrities, Cate Blanchett and Sienna Miller own several pieces and are big fans of the brand, who use recycled fabrics, chemical free dyes and work with factories to comply with fair labour laws. What more can you ask for?
For more information, or to buy, go to www.ciel.ltd.uk.


Left: Drape Skirt, £112
Right: Snowdrop Liberty Print Dress, £145
EDUN
Launched in 2005 by Ali Hewson and U2’s Bono, Edun supports sustainable employment and healthier working conditions, particularly in Africa. The label’s main concern is with the production process, and they’ve since launched Edun Live, a spin-off brand which stocks products that are 100% African. They also realise the importance of organic materials, and all the t-shirts are currently made from 100% organic cotton.
I love their oversize printed t-shirts and tunics, perfect with a pair of skinny jeans and summers favourite sandal, the gladiator flat. To see more go to www.edunonline.com.




Left to right:
Grass Collar V-Neck Dress, £152 approx.
Hexagon Sweater, £211 approx.
Feather Scarf T-shirt, £67 approx.
Leopard Sash T-shirt, £62 approx.
PEOPLE TREE
One of the original eco-labels, People Tree is also one of the most well known. Working alongside Fair Trade groups in different countries, People Tree use organic materials, natural dyes and source products locally. The skills of local craftspeople are all put to good use, using handwoven fabrics, hand screen printing and embroidery in many of their garments, meaning gainful employment and a resulting beautiful piece of clothing. A great deal all round, I’d say.
People Tree is another label that attracts celebrity attention, including that of Jo Wood who has become an ambassador for the brand. She recently accompanied Safia Minney, founder of People Tree, on a trip overseas to see just how they’re helping combat poverty and promote fair employment. For more on the trip, or to purchase any of the clothes below go to www.peopletree.com.




Left to right:
Cloudy Leaf Top, £38
Flower Print Empress Dress, £40
Coco Necklace, £20
Stripey Jersey Dress, £28




Left to right:
Recycled Sari Kimono Top, £40
Grecian Top, £28
Plant Print Tea Dress, £35
Bora Aksu Ruched Leggings, £40
EQUA
Brit label Equa are a small boutique located in Islington’s Camden Passage, and stock a multitude of garments made from sustainable products such as organic cotton, bamboo and soya, and use dyes which are completely environmentally friendly. They also concern themselves with how materials are sourced, and buy only from designers who have open supply chains and care about how their clothing is made. For further details, and to buy online go to www.equaclothing.com.




Left to right:
Annie Greenabelle Blazer, £74
Sika Bow Dress, £149
Natalie Dissel Geometric Necklace, £65
Ivana Basilotta Santy Embroidery Blouse, £108