hilkat

Dove Evolution

Sunday, August 16th, 2009

As someone who refuses to conform to ‘trends’ and likes to put a bit of a unique twist on things, I’m all for natural beauty. This puts me slightly at odds with half the people in the fashion industry, who like everything to be airbrushed to an impossible, unattainable perfection - but I’m not going to change my opinion simply because I like to immerse myself in beautiful clothes and glossy magazines.

One of the leading fashion bloggers, the renowned Susie Bubble of Style Bubble, recently found herself in a spot of bother over some photographs she posted of her wearing a Pam Hogg catsuit - apparently the PR people considered this “bad publicity”. In her post detailing the event, Susie went on to tell how an individual on another style website deemed her “far too unattractive and unfit to be wearing the graduate pieces for Metro”. Upon reading her post, I was incensed at the audacity of people - who has the right to judge what kind of people are and are not suitable to be wearing a certain style of clothing? Susie has impeccable taste, is never afraid to try anything once, and has been a constant source of sartorial inspiration to me - who better to wear such clothes? Should they all be put on stick-thin models with lengthy blonde hair, and then airbrushed to look like someone else? Frankly, I think it’s a complete load of old guff - my continuous line, on forums and my blog alike, is that fashion should be accessable for all, regardless of age, race, size or “celebrity status”. Nobody should have the power to judge what other people should wear - fashion is an extension of a person and a way to celebrate individuality, be it through architectural detailing, the brightest of colours or the sharpest of tailoring.

Which leads me nicely to the point of this post - a rather wondrous video posted by Dove, in their campaign for real beauty. Perhaps if we all start photoshopping ourselves to death, we’ll finally be ‘allowed’ to wear the clothes we want to. Pffft. Pass the biscuits.

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