This is a pretty big deviation from the type of posts I usually do - but my personal style and sartorial interests cover such a great range that I tend to follow whims and go through phases… clashing colours one week, nineties grunge the next, with some grown-up chic thrown in for good measure. I do have a preoccupation with anything vintage, however (I mean real vintage, 1920s and 30s, not an old t-shirt from the eighties), and the reading habit I got into at university stuck - I’m often immersed in great costume tomes, full of colour or black and white plates, wishing I’d been there, or had been given the chance to handle just one of those magnificent gowns. The early twentieth century and the following years were a great time for fashion and art - changes were abound, and the world was evolving rapidly, both economically and socially.
Paul Poiret, Elsa Schiaparelli and Charles Doucet all have one thing in common: aside from the fact that they were some of the greatest couturiers the world has ever known, they all enjoyed a great deal of notoriety. Even to this day, when asked about the big guns of the early twentieth century, few people will utter the word, “Vionnet” as a reply, which leaves me quite baffled. I first began researching Madeleine Vionnet while working on an essay at university, and it’s been a subject I’ve remained interested in ever since - how can anyone not be interested in the woman who single handedly revolutionised the way women dressed by inventing the bias cut?


Madeleine Vionnet began her career working under the instruction of Parisien couturier Jacques Doucet in 1907, and after five years branched out on her own and began experimenting with fabric, it’s properties and it’s relationship with the human body. Using the vastly radical draping method, she approached her designs considering them as structural and engineering projects, rather than simply cutting the fabric and then stitching it together. Unlike her predecessors, Vionnet was consumed with the desire to accentuate and celebrate the female form, rather than hiding and reshaping it through the use of corsets and bustles - she was quoted as once saying, “the rectangle of fabric, when it is well chosen, is better for making the human form emerge. The angles form exterior parts which, in falling, rise up upon themselves in tiers and sinuous falls, giving the body an outline of the happiest effect, an accompaniment which is brilliant and rich but without superfluity.”

Finally, in 1922, Vionnet engineered a sartorial discovery that would change the fashion industry forever. Her single handed invention of the bias cut involved the fabric being cut across the grain rather than with it, resulting in a piece of material that would fall into a smooth shape against the body, before being moulded into the flowing folds that she so loved. Fabric was commissioned two yards wider than usual, to allow for the draping, and she used techniques such as diagonal seaming to create garments that would fit sympathetically to the body - she was in fact quoted on the subject, saying, “the dress must not hang on the body but follow its lines. It must accompany the wearer, and when a woman smiles the dress must smile with her.”


I find it absolutely mystifying as to why Vionnet doesn’t attract the same level of fame as her design counterparts - she transformed the way women clothed themselves and changed the direction of fashion forever. She used ground-breaking methods and personal inspirations to create garments which finally celebrated the female form and revolutionised the relationship between the dress and the body.
Until the end of January 2010, there is the wonderful opportunity to view some of Vionnet’s breathtaking designs at the Musee Des Arts Decoratif in Paris. The Madeleine Vionnet: Fashion Purist exhibition runs until 31st January 2010, and showcases her major works between 1912 and 1939, all fully restored. I am currently sans passport, but am heading to the post office first thing on Monday morning to fill out the forms - the exhibition started in June, and I’ve decided that I can’t possibly miss it. Susan Tabak, owner of one of my favourite Paris-related blogs, Chic in Paris, visited the exhibition and posted this excellent video, which only made me more determined to get there in person.



